Hey there,

I'm Palak.

I help shape digital products and experiences.

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UX Design Leader with around 9 years shaping fintech, travel, e-commerce and health tech platforms - specializing in payments, compliance and data-driven growth.

Currently, I lead design strategy for fintech & compliance solutions for Booking.com's global accommodation partners.

Cash advance solution

From Bookings to Banking: Designing a seamless cash advance experience

UX strategy
Interaction design
Content design
User research

Case Study
01/03

Litmus - Experimentation platform

Litmus is an experimentation platform that enables teams in Gojek to run experiments for products growth.

Design strategy
Product design
User research
Design workshop

Case Study
02/03

Exeevo application

An experience management platform for healthcare teams.

Product design
UX collaboration
A/B testing
Design system

Case Study
03/03

Research case studies

Building a chatbot assistant

AI Ice cream bar

What my peers say about me

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Yusuf Oladimeji

Lead UX Designer at Manulife

Palak is an amazing product designer. She’s innovative, thinks outside the box, and always asks 'Why.' She approaches problem-solving in a methodical way and presents her solutions really well. You can tell she’s passionate about her work with her hobbies and the mentorship she does around the UX community. Most importantly, she’s a great person and I really enjoyed working with her. Without a doubt, Palak will be a fantastic addition to any organization.

Omar Khan

Senior Project Manager | Ex WeWork, Nearbuy, Groupon

Palak is an ingenious designer who is constantly striving to be more creative in her designs and more efficient in every task. She is easy to get along with and is clear thinking and quick-witted. Every campaign or design depends on combined talents of many people. Palak, your work on the design + code formed an integral part of making these campaigns functional. I always know things are under control when Palak is in charge!

Cory Mogk

Product & UX leader building great products at Autodesk

Palak really increased her skills during the time we worked together, showing a dedication to her craft. Her desire to help others in the community, stretch her skills with new types of tasks, and a willingness to work in new areas made her a joy to work with.

Gagan Gaurav

Product Owner at Exeevo | Building Next-Gen CXM

Palak is a great UI / UX designer, I have closely worked with her on multiple features of the product. Palak has a great sense of user experience. It was a great learning experience working with her and I used to really enjoy all the brain storming sessions with her. She also played a key role in establishing the design paradigm of organisations flagship product. She will be a great asset to any organisation and I look forward to work with her in future as well.

Deepti Venkatesh

Product Manager at Vymo

Palak is an extremely talented and diligent UX designer. As a product manager working with Palak was a pleasure. I could reach out to her at any time ask her simple to complex questions regarding the design and she would always be ready to find a solution. It was good to brainstorm ideas with her and she always put user experience first.

Travel booking experience

One stop solution for travel bookings.

Product thinking
UX design
UI design
Branding

Case Study
04/04